Q4 2025 Zevia PBC Earnings Call
Speaker #1: Greetings and welcome to the Zevia PBC fourth quarter and full year 2025 earnings call. At this time, all participants are on a listen-only mode.
Jean Fontana: Greetings, and welcome to the Zevia PBC Q4 and Full Year 2025 Earnings Call. At this time, all participants are in a listen-only mode. A brief question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Jean Fontana, Investor Relations. Thank you. You may begin.
Jean Fontana: Greetings, and welcome to the Zevia PBC Q4 and Full Year 2025 Earnings Call. At this time, all participants are in a listen-only mode. A brief question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Jean Fontana, Investor Relations. Thank you. You may begin.
Speaker #1: A brief question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad.
Speaker #1: As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Jean Fontana, Investor Relations. Thank you. You may begin.
Speaker #2: Thank you, and welcome to Zevia's fourth quarter and full year 2025 earnings conference call. On today's call are Amy Taylor, President and Chief Executive Officer, and Girish Satya, Chief Financial Officer and Principal Accounting Officer.
Jean Fontana: Thank you. Welcome to Zevia's Q4 and full year 2025 Earnings Conference Call. On today's call are Amy Taylor, President and Chief Executive Officer, and Girish Satya, Chief Financial Officer and Principal Accounting Officer. By now, everyone should have access to the company's Q4 2025 earnings press release and investor presentation made available this afternoon. This information is available on the investor relations section of Zevia's website at investors.zevia.com. Before we begin, please note that all financial information presented on today's call is unaudited. Certain comments made on this call include forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events.
Jean Fontana: Thank you. Welcome to Zevia's Q4 and full year 2025 Earnings Conference Call. On today's call are Amy Taylor, President and Chief Executive Officer, and Girish Satya, Chief Financial Officer and Principal Accounting Officer. By now, everyone should have access to the company's Q4 2025 earnings press release and investor presentation made available this afternoon. This information is available on the investor relations section of Zevia's website at investors.zevia.com. Before we begin, please note that all financial information presented on today's call is unaudited. Certain comments made on this call include forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events.
Speaker #2: By now, everyone should have access to the company's fourth quarter 2025 earnings press release and investor presentation made available this afternoon. This information is available on the Investor Relations section of Zevia's website at investors.zevia.com.
Speaker #2: Before we begin, please note that all financial information presented on today's call is unaudited. Certain comments made on this call include forward-looking statements which are subject to the Safe Harbor Provisions of the Private Security Litigation Reform Act of 1995.
Speaker #2: These forward-looking statements are based on management's current expectations and beliefs concerning future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements.
Jean Fontana: Are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Please refer to today's press release and other filings with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. During the call, we will use some non-GAAP financial measures as we describe business performance. The SEC filings, as well as the earnings press release, presentation slides that accompany today's comments, and reconciliation of the non-GAAP financial measures to the most directly comparable GAAP financial measures, are all available on our website at investors.zevia.com. Now I'd like to turn the call over to Amy Taylor.
Jean Fontana: Are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Please refer to today's press release and other filings with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. During the call, we will use some non-GAAP financial measures as we describe business performance. The SEC filings, as well as the earnings press release, presentation slides that accompany today's comments, and reconciliation of the non-GAAP financial measures to the most directly comparable GAAP financial measures, are all available on our website at investors.zevia.com. Now I'd like to turn the call over to Amy Taylor.
Speaker #2: Please refer to today's press release and other filings with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today.
Speaker #2: During the call, we will use some non-GAAP financial measures. As we describe business performance, the release, presentation slides that accompany today's comments and reconciliation of the non-GAAP financial measures to the most directly comparable GAAP financial measures are all available on our website at investors.zevia.com.
Speaker #2: And now, I'd like to turn the call over to Amy Taylor.
Speaker #1: Thank you, Jean. Good afternoon, everyone, and thank you for joining our fourth quarter and full year 2025 earnings conference call. We are proud of the transformation progress we delivered in 2025.
Amy Taylor: Thank you, Jean. Good afternoon, everyone, and thank you for joining our Q4 and full year 2025 Earnings Conference Call. We are proud of the transformation progress we delivered in 2025. Through a series of high-impact initiatives spanning product innovation, marketing, distribution, and supply chain, we not only significantly improved our financial performance, but also strengthened Zevia's competitive positioning within the better-for-you soda category. Before I speak to strategy, I'll briefly highlight our performance. For 2025, we delivered net sales growth of 4% and improved Adjusted EBITDA threefold to negative $4.7 million. For the Q4, net sales decreased 4% to $37.9 million as we lapsed the pipeline fill to Walmart from last November and December. Net sales for the quarter were impacted by a shift of our Costco rotation into January.
Amy Taylor: Thank you, Jean. Good afternoon, everyone, and thank you for joining our Q4 and full year 2025 Earnings Conference Call. We are proud of the transformation progress we delivered in 2025. Through a series of high-impact initiatives spanning product innovation, marketing, distribution, and supply chain, we not only significantly improved our financial performance, but also strengthened Zevia's competitive positioning within the better-for-you soda category. Before I speak to strategy, I'll briefly highlight our performance. For 2025, we delivered net sales growth of 4% and improved Adjusted EBITDA threefold to negative $4.7 million. For the Q4, net sales decreased 4% to $37.9 million as we lapsed the pipeline fill to Walmart from last November and December. Net sales for the quarter were impacted by a shift of our Costco rotation into January.
Speaker #1: Through a series of high-impact initiatives spanning product innovation, marketing, distribution, and supply chain, we not only significantly improved our financial performance but also strengthened Zevia's competitive positioning within the better-for-you soda category.
Speaker #1: But before I speak to strategy, I'll briefly highlight our performance. For 2025, we delivered net sales growth of 4% and improved adjusted EBITDA threefold, to negative $4.7 million.
Speaker #1: For the fourth quarter, net sales decreased 4% to $37.9 million as we lapped the pipeline fill to Walmart from last November and December. Net sales for the quarter were impacted by a shift of our Costco rotation into January.
Speaker #1: Importantly, this program was a national one with premium in-store positioning reaching beyond our regional footprint and driving trial and awareness in underdeveloped and fast-growing markets.
Amy Taylor: Importantly, this program was a national one, with premium in-store positioning, reaching beyond our regional footprint and driving trial and awareness in underdeveloped and fast-growing markets. Adjusted EBITDA for Q4 reached break even and was ahead of our expectations. Turning to the 3 strategic pillars that enabled this progress, I'll start with amplified marketing. Our improved performance for the year was supported by powerful marketing that clearly differentiated Zevia as the antidote to the artificial, and as a product with no fake ingredients and no fake claims. Key campaigns showcased Zevia's use of creative, culturally relevant content and high-profile brand fans to boost brand awareness, reinforce our positioning, and appeal to consumers that are just trying to do a little bit better with healthier choices. For our second growth pillar, product innovation, 2025 was a breakthrough year.
Amy Taylor: Importantly, this program was a national one, with premium in-store positioning, reaching beyond our regional footprint and driving trial and awareness in underdeveloped and fast-growing markets. Adjusted EBITDA for Q4 reached break even and was ahead of our expectations. Turning to the 3 strategic pillars that enabled this progress, I'll start with amplified marketing. Our improved performance for the year was supported by powerful marketing that clearly differentiated Zevia as the antidote to the artificial, and as a product with no fake ingredients and no fake claims. Key campaigns showcased Zevia's use of creative, culturally relevant content and high-profile brand fans to boost brand awareness, reinforce our positioning, and appeal to consumers that are just trying to do a little bit better with healthier choices. For our second growth pillar, product innovation, 2025 was a breakthrough year.
Speaker #1: Adjusted EBITDA for the fourth quarter reached break-even and was ahead of our expectations. So, turning to the three strategic pillars that enabled this progress, I'll start with amplified marketing.
Speaker #1: Our improved performance for the year was supported by powerful marketing that clearly differentiated Zevia as the antidote to the artificial, and as a product with no fake ingredients and no fake claims.
Speaker #1: Key campaigns showcased Zevia's use of creative culturally relevant content and high-profile brand fans to boost brand awareness, reinforce our positioning, and appeal to consumers that are just trying to do a little bit better with healthier choices.
Speaker #1: For our second growth pillar, product innovation 2025 was a breakthrough year. We introduced on-trend fruity flavors such as strawberry lemon burst and retailer-exclusive orange creamsicle both of which strongly resonated with consumers.
Amy Taylor: We introduced on-trend fruity flavors such as Strawberry Lemon Burst and retailer-exclusive Orange Creamsicle, both of which strongly resonated with consumers. We also began to elevate taste for select classic flavors, the impact of which will carry into 2026 in parallel with our package design evolution. Our marketing and product initiatives helped to propel distribution, our third growth pillar, to historical peak levels in 2025, including a nationwide presence in Walmart, as we are an anchor brand within that retailer's modern soda set. At Albertsons, where we increased our shelf space and gained eye-level placement with a vertical brand block within their next-gen beverage set. Through these initiatives, we've strengthened our foundation for growth with brand, product innovation, and distribution working together to capitalize on favorable category and consumer trends that create strong tailwinds.
Amy Taylor: We introduced on-trend fruity flavors such as Strawberry Lemon Burst and retailer-exclusive Orange Creamsicle, both of which strongly resonated with consumers. We also began to elevate taste for select classic flavors, the impact of which will carry into 2026 in parallel with our package design evolution. Our marketing and product initiatives helped to propel distribution, our third growth pillar, to historical peak levels in 2025, including a nationwide presence in Walmart, as we are an anchor brand within that retailer's modern soda set. At Albertsons, where we increased our shelf space and gained eye-level placement with a vertical brand block within their next-gen beverage set. Through these initiatives, we've strengthened our foundation for growth with brand, product innovation, and distribution working together to capitalize on favorable category and consumer trends that create strong tailwinds.
Speaker #1: We also began to elevate taste for select classic flavors the impact of which will carry into 2026 in parallel with our package design evolution.
Speaker #1: Our marketing and product initiatives helped to propel distribution our third growth pillar the historical peak levels in 2025. Including a nationwide presence in Walmart as we are an anchor brand within that retailer's modern soda set.
Speaker #1: And at Albertsons, where we increased our shelf space and gained eye-level placement with a vertical brand block within their next-gen beverage set. Through these initiatives, we've strengthened our foundation for growth, with brand, product innovation, and distribution working together to capitalize on favorable category and consumer trends that create strong tailwinds.
Speaker #1: Now, in 2026, we are building on this momentum with a focus on expanding reach and driving trial to expand the user base and ultimately to accelerate growth.
Amy Taylor: Now, in 2026, we are building on this momentum with a focus on expanding reach and driving trial to expand the user base and ultimately to accelerate growth. First, let's walk through our marketing initiatives. Zevia is resonating with the consumer more than ever as we continue to show up as the antidote to the artificial. We kicked off this year with a playful campaign inviting consumers to join a Z-tox, so a detox from artificial soda with one simple swap. Choose zero artificial, better-for-you soda instead. This month-long campaign featured influencer partnerships and immersive activation at world-renowned DJ Diplo's Run Club, sampling at Life Time's Miami Marathon, and a bold out-of-home takeover across Atlanta. Early reads of editorial and social outcomes revealed that the campaign punched above its weight.
Amy Taylor: Now, in 2026, we are building on this momentum with a focus on expanding reach and driving trial to expand the user base and ultimately to accelerate growth. First, let's walk through our marketing initiatives. Zevia is resonating with the consumer more than ever as we continue to show up as the antidote to the artificial. We kicked off this year with a playful campaign inviting consumers to join a Z-tox, so a detox from artificial soda with one simple swap. Choose zero artificial, better-for-you soda instead. This month-long campaign featured influencer partnerships and immersive activation at world-renowned DJ Diplo's Run Club, sampling at Life Time's Miami Marathon, and a bold out-of-home takeover across Atlanta. Early reads of editorial and social outcomes revealed that the campaign punched above its weight.
Speaker #1: So first, let's walk through our marketing initiatives. Zevia is resonating with the consumer more than ever as we continue to show up as the antidote to the artificial.
Speaker #1: We kicked off this year with a playful campaign inviting consumers to join a ZTalks so a detox from artificial soda with one simple swap.
Speaker #1: Choose zero artificial better-for-you soda instead. This month-long campaign featured influencer partnerships and immersive activation at world-renowned DJ Diplo's Run Club sampling at Lifetime Fitness's Miami Marathon and a bold out-of-home takeover across Atlanta.
Speaker #1: Early reads of editorial and social outcomes revealed that the campaign punched above its weight. The next brand campaign in March will continue to reinforce Zevia's unique position and personality in a digital campaign also activated at retail.
Amy Taylor: The next brand campaign in March will continue to reinforce Zevia's unique position and personality in a digital campaign, also activated at retail. During our next call, I'm excited to update you on summer brand campaigns bolstered by new and familiar high-reach brand ambassadors, our most significant investment in reach and cultural relevance to date. More to come on this, as this and other initiatives will run in parallel with our spring and summer rollout of our dynamic new package design and will be supported by retail-driven trial-driving programs focused on expanding the user base. Next, let's talk about the portfolio and 2026 product innovation. While trust and affordability remain core differentiators for Zevia, we are winning where it matters most in the category, which is taste, unlocking a broader consumer base and strengthening long-term brand relevance.
Amy Taylor: The next brand campaign in March will continue to reinforce Zevia's unique position and personality in a digital campaign, also activated at retail. During our next call, I'm excited to update you on summer brand campaigns bolstered by new and familiar high-reach brand ambassadors, our most significant investment in reach and cultural relevance to date. More to come on this, as this and other initiatives will run in parallel with our spring and summer rollout of our dynamic new package design and will be supported by retail-driven trial-driving programs focused on expanding the user base. Next, let's talk about the portfolio and 2026 product innovation. While trust and affordability remain core differentiators for Zevia, we are winning where it matters most in the category, which is taste, unlocking a broader consumer base and strengthening long-term brand relevance.
Speaker #1: And during our next call, I'm excited to update you on summer brand campaigns, bolstered by new and familiar high-reach brand ambassadors—our most significant investment in reach and cultural relevance to date.
Speaker #1: More to come on this, as this and other initiatives will run in parallel with our spring and summer rollout of our dynamic new package design, and will be supported by retail-driven, trial-driving programs focused on expanding the user base.
Speaker #1: So next, let's talk about the portfolio and 2026 product innovation. While trust and affordability remain core differentiators for Zevia, we are winning where it matters most in the category, which is taste.
Speaker #1: Unlocking a broader consumer base and strengthening long-term brand relevance. We know that new products are outperforming legacy items in velocity, creating a halo effect that boosts legacy items as well.
Amy Taylor: We know that new products are outperforming legacy items in velocity, creating a halo effect that boosts legacy items as well. With that distinction, combined with brand and accessible price points, we are in a strong position to expand our consumer base and continue to drive strong repeat rates. Orange Creamsicle was a huge hit as the number 1 6-pack at Sprouts immediately following its initial launch, and is now being rolled out as a hero flavor of 2026. Fruit Punch and Peaches & Cream, which also saw successes in variety packs and as a limited time offer respectively, are now rolling out nationally. Finally, after proving to be a hit and the top Zevia SKU at Walmart, the new fruity variety pack can be found across retail starting in spring resets.
Amy Taylor: We know that new products are outperforming legacy items in velocity, creating a halo effect that boosts legacy items as well. With that distinction, combined with brand and accessible price points, we are in a strong position to expand our consumer base and continue to drive strong repeat rates. Orange Creamsicle was a huge hit as the number 1 6-pack at Sprouts immediately following its initial launch, and is now being rolled out as a hero flavor of 2026. Fruit Punch and Peaches & Cream, which also saw successes in variety packs and as a limited time offer respectively, are now rolling out nationally. Finally, after proving to be a hit and the top Zevia SKU at Walmart, the new fruity variety pack can be found across retail starting in spring resets.
Speaker #1: With that distinction, combined with brand and accessible price points, we are in a strong position to expand our consumer base and continue to drive strong repeat rates.
Speaker #1: Orange Creamsicle was a huge hit as the number one six-pack at Sprouts immediately following its initial launch, and is now being rolled out as the hero flavor of 2026.
Speaker #1: Fruit punch and peaches and cream which also saw successes in variety packs and as a limited-time offer respectively are now rolling out nationally. And finally, after proving to be a hit and the top Zevia skew at Walmart, the new fruity variety pack can be found across retail starting in spring resets.
Speaker #1: We are bullish on this robust innovation pipeline overall and specifically as a complement to the legacy soda portfolio. Enabling Zevia to superserve old-school soda fans and engage new modern soda consumers with a light and fruity palate.
Amy Taylor: We are bullish on this robust innovation pipeline overall, and specifically as a complement to the legacy soda portfolio, enabling Zevia to super serve old school soda fans and engage new modern soda consumers with a light and fruity palate. This strong portfolio, with improved packaging and taste across the board, should be a key driver of both new users and increased consumption this year. Now, building on the successes in our product innovation and in marketing, let's move on to our third growth pillar, distribution. We continue to make meaningful progress through our key distribution channels and step-by-step in new channels. In club, we are focused on building consumer acquisition through trial and thus volume. Earlier successes this year include a new Costco front-of-store national rotation that represents a meaningful opportunity to drive trial with new consumers in underdeveloped and fast-growing markets.
Amy Taylor: We are bullish on this robust innovation pipeline overall, and specifically as a complement to the legacy soda portfolio, enabling Zevia to super serve old school soda fans and engage new modern soda consumers with a light and fruity palate. This strong portfolio, with improved packaging and taste across the board, should be a key driver of both new users and increased consumption this year. Now, building on the successes in our product innovation and in marketing, let's move on to our third growth pillar, distribution. We continue to make meaningful progress through our key distribution channels and step-by-step in new channels. In club, we are focused on building consumer acquisition through trial and thus volume. Earlier successes this year include a new Costco front-of-store national rotation that represents a meaningful opportunity to drive trial with new consumers in underdeveloped and fast-growing markets.
Speaker #1: This strong portfolio with improved packaging and taste across the board should be a key driver of both new users and increased consumption this year.
Speaker #1: Now, building on the successes in our product innovation and in marketing, let's move on to our third growth pillar, distribution. We continue to make meaningful progress through our key distribution channels and step by step in new channels.
Speaker #1: In club, we are focused on building consumer acquisition through trial and thus volume. Earlier successes this year include a new Costco front-of-store national rotation that represents a meaningful opportunity to drive trial with new consumers in underdeveloped and fast-growing markets.
Speaker #1: In the mass channel, we're growing our Canadian Walmart business to just over half of those stores and our largest single retail opportunity in the US is to win distribution at Walmart's top competitor.
Amy Taylor: In the mass channel, we're growing our Canadian Walmart business to just over half of those stores, and our largest single retail opportunity in the US is to win distribution at Walmart's top competitor. In grocery, we're leveraging the success story of Albertsons, where expanded space and eye-level placement through a vertical brand block have yielded growth, and in recent months, share gains. We believe this performance, plus the new packaging, new items, and improved taste, will yield more retailers to follow Walmart and Albertsons' lead, though several spring sets are still forthcoming. In e-commerce, we continue to see accelerated growth in our business overall and through subscriptions. Plus, the introduction of our smaller eight-count option across flavors in this channel will continue to drive sales. In the medium term, we see meaningful opportunity to drive new distribution across all club operators, value and dollar channels, and in mass.
Amy Taylor: In the mass channel, we're growing our Canadian Walmart business to just over half of those stores, and our largest single retail opportunity in the US is to win distribution at Walmart's top competitor. In grocery, we're leveraging the success story of Albertsons, where expanded space and eye-level placement through a vertical brand block have yielded growth, and in recent months, share gains. We believe this performance, plus the new packaging, new items, and improved taste, will yield more retailers to follow Walmart and Albertsons' lead, though several spring sets are still forthcoming. In e-commerce, we continue to see accelerated growth in our business overall and through subscriptions. Plus, the introduction of our smaller eight-count option across flavors in this channel will continue to drive sales. In the medium term, we see meaningful opportunity to drive new distribution across all club operators, value and dollar channels, and in mass.
Speaker #1: In grocery, we're leveraging the success story of Albertsons, where expanded space and eye-level placement through a vertical brand block have yielded growth and, in recent months, share gains.
Speaker #1: We believe this performance plus the new packaging, new items, and improved taste will yield more retailers to follow Walmart and Albertsons' lead though several spring sets are still forthcoming.
Speaker #1: And in e-commerce, we continue to see accelerated growth in our business overall and through subscriptions. Plus, the introduction of our smaller eight-count option across flavors in this channel will continue to drive sales.
Speaker #1: In the medium term, we see meaningful opportunity to drive new distribution across all club operators, value and dollar channels, and in mass. And long-term, as is true for the whole category, convenience and food service remain a big opportunity both for trial and for continued growth.
Amy Taylor: Long term, as is true for the whole category, convenience and food service remain a big opportunity both for trial and for continued growth. As the only zero sugar clean label offering at an accessible price point, we are uniquely positioned to stand apart from a crowded, competitive set and better for you soda in each of these key channels. One quick note before handing it over to Girish. We are pleased to announce the appointment of Andy Ruben as chair of the Zevia board. Andy's made valuable contributions over the past five years, most recently as our lead independent director. I look forward to further leveraging his strong background, including being the founder of Trove Recommerce, a practiced BCG consultant, and a 10-year Walmart veteran, where he served as VP of Corporate Strategy and as Chief Sustainability Officer.
Amy Taylor: Long term, as is true for the whole category, convenience and food service remain a big opportunity both for trial and for continued growth. As the only zero sugar clean label offering at an accessible price point, we are uniquely positioned to stand apart from a crowded, competitive set and better for you soda in each of these key channels. One quick note before handing it over to Girish. We are pleased to announce the appointment of Andy Ruben as chair of the Zevia board. Andy's made valuable contributions over the past five years, most recently as our lead independent director. I look forward to further leveraging his strong background, including being the founder of Trove Recommerce, a practiced BCG consultant, and a 10-year Walmart veteran, where he served as VP of Corporate Strategy and as Chief Sustainability Officer.
Speaker #1: As the only zero-sugar, clean-label offering at an accessible price point, we are uniquely positioned to stand apart from a crowded competitive set in better-for-you soda in each of these key channels.
Speaker #1: One quick note before handing it over to Girish. We are pleased to announce the appointment of Andy Rubin as chair of the Zevia board.
Speaker #1: Andy's made valuable contributions over the past five years most recently as our lead independent director. I look forward to further leveraging his strong background including being the founder of Trove Recommerce a practiced BCG consultant and a 10-year Walmart veteran where he served as VP of corporate strategy, and as chief sustainability officer.
Speaker #1: Patty Spence will remain on the board and we are grateful for his ongoing support. And then finally, we're pleased to welcome Suzanne Ginestro as a director as previously announced.
Amy Taylor: Paddy Spence will remain on the board, and we are grateful for his ongoing support. Finally, we're pleased to welcome Suzanne Ginestro as a director. As previously announced, she's a seasoned marketing executive with over 25 years of experience in brand building and consumer growth. Her background and track record of success will further strengthen our board capabilities. In closing, I'm energized by what our team has accomplished and even more so for the future as our strategic initiatives bear fruit and accelerate momentum. While we still have a lot of work to do, we are focused on the long term, and we believe we are well positioned to capitalize on the strong, better for you beverage tailwinds well into the future. With that, I'll turn it over to Girish.
Amy Taylor: Paddy Spence will remain on the board, and we are grateful for his ongoing support. Finally, we're pleased to welcome Suzanne Ginestro as a director. As previously announced, she's a seasoned marketing executive with over 25 years of experience in brand building and consumer growth. Her background and track record of success will further strengthen our board capabilities. In closing, I'm energized by what our team has accomplished and even more so for the future as our strategic initiatives bear fruit and accelerate momentum. While we still have a lot of work to do, we are focused on the long term, and we believe we are well positioned to capitalize on the strong, better for you beverage tailwinds well into the future. With that, I'll turn it over to Girish.
Speaker #1: She's a seasoned marketing executive with over 25 years of experience in brand building and consumer growth. Her background and track record of success will further strengthen our board capabilities.
Speaker #1: In closing, I'm energized by what our team has accomplished and even more so for the future as our strategic momentum. While we still have a lot of work to do, we are focused on the long term and we believe we are well positioned to capitalize on the strong better-for-you beverage tailwinds well into the future.
Speaker #1: With that, I'll turn it over to Girish.
Speaker #2: Thank you, Amy. Good afternoon, everyone, and thanks for joining our call today. 2025 marked a year of transformation for Zevia. The strategic initiatives we deployed across the business enabled us to return to growth and vastly improve our financial profile.
Girish Satya: Thank you, Amy. Good afternoon, everyone, thanks for joining our call today. 2025 marked a year of transformation for Zevia. The strategic initiatives we deployed across the business enabled us to return to growth and vastly improve our financial profile. Beyond the strengthening of our financial position, we've also elevated our competitive positioning, which sets the foundation to drive future growth and profitability. Turning to our results, net sales in Q4 decreased 4% to $37.9 million. The decrease versus the prior year was primarily due to lapping of the expanded distribution at Walmart in Q4 2024, as well as a reduction in promotional activity versus the prior year. As Amy noted, our Q4 was impacted by the trade-up of our existing regional Costco rotation to a new national rotation program launched in January.
Girish Satya: Thank you, Amy. Good afternoon, everyone, thanks for joining our call today. 2025 marked a year of transformation for Zevia. The strategic initiatives we deployed across the business enabled us to return to growth and vastly improve our financial profile. Beyond the strengthening of our financial position, we've also elevated our competitive positioning, which sets the foundation to drive future growth and profitability. Turning to our results, net sales in Q4 decreased 4% to $37.9 million. The decrease versus the prior year was primarily due to lapping of the expanded distribution at Walmart in Q4 2024, as well as a reduction in promotional activity versus the prior year. As Amy noted, our Q4 was impacted by the trade-up of our existing regional Costco rotation to a new national rotation program launched in January.
Speaker #2: Beyond the strengthening of our financial position, we've also elevated our competitive positioning, which sets the foundation to drive future growth and profitability. Turning to our results, net sales in the fourth quarter decreased 4% to $37.9 million.
Speaker #2: The decrease versus the prior year was primarily due to lapping of the expanded distribution at Walmart in Q4 2024, as well as a reduction in promotional activity versus the prior year.
Speaker #2: Also, as Amy noted, our fourth quarter was impacted by the trade-up of our existing regional Costco rotation to a new national rotation program launched in January.
Speaker #2: This new program entails front-of-store placement, raising visibility for the brand as our new 30-can variety pack becomes available nationwide. Gross margin was 47.7%, a 150 basis point decline from 49.2% in the fourth quarter of last year, reflecting channel mix associated with the return to the club channel and higher tariff costs, which was offset by lower promotional activity.
Girish Satya: This new program entails front-of-store placement, raising visibility for the brand as our new 30-can variety pack becomes available nationwide. Gross margin was 47.7%, 150 basis points decline from 49.2% in Q4 of last year, reflecting channel mix associated with the return to club, the club channel and higher tariff costs, which was offset by lower promotional activity. Selling and marketing expenses were $11 million, or 29.1% of net sales in Q4 2025, compared to $16.5 million, or 41.7% of net sales in Q4 2024.
Girish Satya: This new program entails front-of-store placement, raising visibility for the brand as our new 30-can variety pack becomes available nationwide. Gross margin was 47.7%, 150 basis points decline from 49.2% in Q4 of last year, reflecting channel mix associated with the return to club, the club channel and higher tariff costs, which was offset by lower promotional activity. Selling and marketing expenses were $11 million, or 29.1% of net sales in Q4 2025, compared to $16.5 million, or 41.7% of net sales in Q4 2024.
Speaker #2: Selling and marketing expenses were $11 million or $29.1% of net sales in the fourth quarter of 2025 compared to $16.5 million or $41.7% of net sales in the fourth quarter of 2024.
Speaker #2: Breaking it down, selling expense was $7.4 million or $19.5% of net sales in the fourth quarter of 2025 compared to $10 million or $25.3% of net sales in the fourth quarter of 2024.
Girish Satya: Breaking it down, selling expense was $7.4 million, or 19.5% of net sales in Q4 2025, compared to $10 million, or 25.3% of net sales in Q4 2024. The improvement was largely a result of lower warehousing and freight transfer costs as we continue to benefit from our productivity initiatives. Marketing expense was $3.6 million, or 9.6% of net sales in Q4 2025, compared to $6.5 million, or 16.5% of net sales in Q4 2024. The decrease was primarily due to the timing of marketing spend as we lapped a significant investment in our holiday campaign last year. We continue to balance brand and performance marketing with the objective of driving more awareness for Zevia....
Girish Satya: Breaking it down, selling expense was $7.4 million, or 19.5% of net sales in Q4 2025, compared to $10 million, or 25.3% of net sales in Q4 2024. The improvement was largely a result of lower warehousing and freight transfer costs as we continue to benefit from our productivity initiatives. Marketing expense was $3.6 million, or 9.6% of net sales in Q4 2025, compared to $6.5 million, or 16.5% of net sales in Q4 2024. The decrease was primarily due to the timing of marketing spend as we lapped a significant investment in our holiday campaign last year. We continue to balance brand and performance marketing with the objective of driving more awareness for Zevia....
Speaker #2: The improvement was largely a result of lower warehousing and freight transfer costs as we continue to benefit from our productivity initiatives. Marketing expense was $3.6 million, or 9.6% of net sales, in the fourth quarter of 2025, compared to $6.5 million, or 16.5% of net sales, in the fourth quarter of 2024.
Speaker #2: The decrease was primarily due to the timing of marketing spend as we lapped a significant investment in our holiday campaign last year. We continue to balance brand and performance marketing with the objective of driving more awareness for Zevia.
Speaker #2: General administrative expenses were $7.3 million, or 19.3% of net sales, in the fourth quarter of 2025, compared to $6.8 million, or 17.3% of net sales, in the fourth quarter of 2024.
Girish Satya: General administrative expenses were $7.3 million, or 19.3% of net sales in Q4 2025, compared to $6.8 million or 17.3% of net sales in Q4 2024. The increase was primarily driven by higher accrued variable compensation expense. As a result of the aforementioned factors, net loss significantly improved to $1.3 million from $6.8 million from the prior year. Adjusted EBITDA was approximately $50,000, compared to an Adjusted EBITDA loss of $3.9 million in the prior year period. Turning to our balance sheet, we ended the quarter with approximately $25.4 million in cash and cash equivalents and have an undrawn revolving credit line of $20 million. Moving to our full year results.
Girish Satya: General administrative expenses were $7.3 million, or 19.3% of net sales in Q4 2025, compared to $6.8 million or 17.3% of net sales in Q4 2024. The increase was primarily driven by higher accrued variable compensation expense. As a result of the aforementioned factors, net loss significantly improved to $1.3 million from $6.8 million from the prior year. Adjusted EBITDA was approximately $50,000, compared to an Adjusted EBITDA loss of $3.9 million in the prior year period. Turning to our balance sheet, we ended the quarter with approximately $25.4 million in cash and cash equivalents and have an undrawn revolving credit line of $20 million. Moving to our full year results.
Speaker #2: The increase was primarily driven by higher accrued variable compensation expense. As a result of the aforementioned factors, net loss significantly improved to $1.3 million from $6.8 million from the prior year.
Speaker #2: Adjusted EBITDA was approximately $50,000 compared to an adjusted EBITDA loss of $3.9 million in the prior year period. Turning to our balance sheet, we ended the quarter with approximately $25.4 million in cash and cash equivalents and have an undrawn revolving credit line of $20 million.
Speaker #2: Moving to our full year results. For the full year 2025, Zevia achieved net sales of $161.3 million, an increase of 4%. The increase was primarily driven by higher volumes associated with the distribution expansion at Walmart.
Girish Satya: For the full year of 2025, Zevia achieved net sales of $161.3 million, an increase of 4%. The increase was primarily driven by higher volumes associated with the distribution expansion at Walmart. We expanded gross margins to 48% versus 46.4% in 2024, due to better product costing and more effective inventory management. Net loss more than halved to $11.1 million, as compared to a net loss of $23.8 million in 2024, and Adjusted EBITDA loss vastly improved to $4.7 million for the year, compared to an Adjusted EBITDA loss of $15.2 million for the full year of 2024. Now turning to our outlook.
Girish Satya: For the full year of 2025, Zevia achieved net sales of $161.3 million, an increase of 4%. The increase was primarily driven by higher volumes associated with the distribution expansion at Walmart. We expanded gross margins to 48% versus 46.4% in 2024, due to better product costing and more effective inventory management. Net loss more than halved to $11.1 million, as compared to a net loss of $23.8 million in 2024, and Adjusted EBITDA loss vastly improved to $4.7 million for the year, compared to an Adjusted EBITDA loss of $15.2 million for the full year of 2024. Now turning to our outlook.
Speaker #2: We expanded gross margins to 48% versus 46.4% in 2024 due to better product costing and more effective inventory management. Net loss more than halved to $11.1 million as compared to a net loss of $23.8 million in 2024 and adjusted EBITDA loss vastly improved to $4.7 million for the year compared to an adjusted EBITDA loss of $15.2 million for the full year of 2024.
Speaker #2: Now turning to our outlook. In 2026, we plan to build on our momentum leveraging our growth initiatives to broaden our consumer base through amplified marketing, sharpened product innovation, and expanded distribution presence.
Girish Satya: In 2026, we plan to build on our momentum, leveraging our growth initiatives to broaden our consumer base through amplified marketing, sharpened product innovation, and expanded distribution presence. We are supporting these initiatives with strategic investments enabled by our improved cost structure and healthy balance sheet. For the full year of 2026, we estimate net sales in the range of $169 to $173 million, or 6% growth at the midpoint of the range versus 2025. Net sales expectations reflect the planned discontinuation of our tea line, which we expect to impact growth by 1 to 1.5 points. Looking at cadence, I would note that the quarterly net sales volumes are expected to ship from previous years, with higher volumes anticipated in Q1 and Q3.
Girish Satya: In 2026, we plan to build on our momentum, leveraging our growth initiatives to broaden our consumer base through amplified marketing, sharpened product innovation, and expanded distribution presence. We are supporting these initiatives with strategic investments enabled by our improved cost structure and healthy balance sheet. For the full year of 2026, we estimate net sales in the range of $169 to $173 million, or 6% growth at the midpoint of the range versus 2025. Net sales expectations reflect the planned discontinuation of our tea line, which we expect to impact growth by 1 to 1.5 points. Looking at cadence, I would note that the quarterly net sales volumes are expected to ship from previous years, with higher volumes anticipated in Q1 and Q3.
Speaker #2: We are supporting these initiatives with strategic investments enabled by our improved cost structure and healthy balance sheet. For the full year 2026, we estimate net sales in the range of $169 to $173 million or 6% growth at the midpoint of the range versus 2025.
Speaker #2: Net sales expectations reflect the planned discontinuation of our T-line which we expect to impact growth by 1 to 1.5 points. Looking at cadence, I would note that the quarterly net sales volumes are expected to shift from previous years with higher volumes anticipated in the first and third quarters.
Speaker #2: There are several factors impacting this cadence which are as follows. The Costco National Program launched in the first quarter which benefits net sales growth while having a dilutive impact on gross margin.
Girish Satya: There are several factors impacting this cadence, which are as follows: The Costco National program launched in Q1, which benefits net sales growth while having a dilutive impact on gross margin. Q2 is expected to be impacted by the planned discontinuation of our tea offering, the lapping of sell-ins to Walgreens and Albertsons in Q2 of last year, as well as a shift in marketing and promotional dollars spent from Q2 to Q3. This shift is to better align with our new packaging rollout. We expect to realize the impact of planned price increases beginning in Q2. Turning to profitability, we are expecting a full year Adjusted EBITDA range from a loss of $1 million to positive $0.5 million, which incorporates an incremental $5 million in tariff-related aluminum costs beginning in Q2, as well as continued reinvestment in our business.
Girish Satya: There are several factors impacting this cadence, which are as follows: The Costco National program launched in Q1, which benefits net sales growth while having a dilutive impact on gross margin. Q2 is expected to be impacted by the planned discontinuation of our tea offering, the lapping of sell-ins to Walgreens and Albertsons in Q2 of last year, as well as a shift in marketing and promotional dollars spent from Q2 to Q3. This shift is to better align with our new packaging rollout. We expect to realize the impact of planned price increases beginning in Q2. Turning to profitability, we are expecting a full year Adjusted EBITDA range from a loss of $1 million to positive $0.5 million, which incorporates an incremental $5 million in tariff-related aluminum costs beginning in Q2, as well as continued reinvestment in our business.
Speaker #2: The second quarter is expected to be impacted by the planned discontinuation of our T offering, the lapping of sell-ins to Walgreens and Albertsons in the second quarter of last year, as well as a shift in marketing and promotional dollars spent from Q2 to Q3.
Speaker #2: This shift is to better align with our new packaging rollout. We expect to realize the impact of planned price increases beginning in Q2. Turning to profitability, we are expecting a full year adjusted EBITDA range from a loss of $1 million to positive 0.5 million which incorporates an incremental $5 million in tariff-related aluminum costs beginning in Q2 as well as continued reinvestment in our business.
Speaker #2: Our guidance also assumes gross margins in the high 40% range starting in Q2, barring further increases in aluminum costs. We also expect to start realizing the last tranche of $5 million in savings from our productivity initiative towards the end of Q2.
Girish Satya: Our guidance also assumes gross margins in the high 40 range starting in Q2, barring further increases in aluminum costs. We also expect to start realizing the last tranche of $5 million in savings from our productivity initiative towards the end of Q2. For Q1 2026, we expect net sales of between $40 million to $42 million. This guidance reflects volume gains associated with our national Costco program that began in January. While the Costco program yields lower gross margins, we believe an investment in the club channel will support growth and trial, and drive awareness. We expect an Adjusted EBITDA loss of between $1.6 million and $1.9 million, reflecting a mid-40s gross margin range. In closing, the progress we've made has positioned us to move confidently into the next phase of our strategic plan.
Girish Satya: Our guidance also assumes gross margins in the high 40 range starting in Q2, barring further increases in aluminum costs. We also expect to start realizing the last tranche of $5 million in savings from our productivity initiative towards the end of Q2. For Q1 2026, we expect net sales of between $40 million to $42 million. This guidance reflects volume gains associated with our national Costco program that began in January. While the Costco program yields lower gross margins, we believe an investment in the club channel will support growth and trial, and drive awareness. We expect an Adjusted EBITDA loss of between $1.6 million and $1.9 million, reflecting a mid-40s gross margin range. In closing, the progress we've made has positioned us to move confidently into the next phase of our strategic plan.
Speaker #2: For the first quarter of 2026, we expect net sales of between $40 million to $42 million. This guidance reflects volume gains associated with our national Costco program that begin in January.
Speaker #2: While the Costco program yields lower gross margins, we believe in investment in the club channel will support growth in trial and drive awareness. We expect an adjusted EBITDA loss of between $1.6 million and $1.9 million reflecting a mid-40s gross margin range.
Speaker #2: In closing, the progress we've made has positioned us to move confidently into the next phase of our strategic plan. With mid-single-digit household penetration and strong tailwinds in the broader better-for-you, so to space, we believe we have ample runway for growth and improved profitability over the long term.
Girish Satya: With mid-single digit household penetration and strong tailwinds in the broader better-for-you soda space, we believe we have ample runway for growth and improved profitability over the long term. I will now turn it over to the operator to begin Q&A. Operator?
Girish Satya: With mid-single digit household penetration and strong tailwinds in the broader better-for-you soda space, we believe we have ample runway for growth and improved profitability over the long term. I will now turn it over to the operator to begin Q&A. Operator?
Speaker #2: I will now turn it over to the operator to begin Q&A. Operator?
Speaker #3: Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad.
Jean Fontana: Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate that your line is in the question queue. You may press Star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Our first question comes from Sarang Vora with Telsey Advisory Group. Please proceed with your question.
Operator: Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate that your line is in the question queue. You may press Star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Our first question comes from Sarang Vora with Telsey Advisory Group. Please proceed with your question.
Speaker #3: A confirmation tone will indicate that your line is in the question queue. You may press star two if you would like to remove your question from the queue.
Speaker #3: For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions.
Speaker #3: Our first question comes from Srang Bora with Telsy Advisory Group. Please proceed with your question.
Speaker #4: Today, thank you for taking the question. I wanted to start with the Costco rotation program. It's great to see that you guys are nationally up from regionally before.
David Brown: Great, thank you for taking the question. You know, I wanted to start with the Costco rotation program. It's great to see that you guys are nationally up from regionally before. How does the program work? Can you help us understand, is it nationally, but it is still rotation or you guys, Zevia will be at Costco all through the year? Any color on the Costco program would be helpful. Thank you.
Sarang Vora: Great, thank you for taking the question. You know, I wanted to start with the Costco rotation program. It's great to see that you guys are nationally up from regionally before. How does the program work? Can you help us understand, is it nationally, but it is still rotation or you guys, Zevia will be at Costco all through the year? Any color on the Costco program would be helpful. Thank you.
Speaker #4: So how does the program work? Can you help us understand, is it nationally it is still rotation or you guys Zevia will be at Costco all through the year?
Speaker #4: Any color on the Costco program would be helpful. Thank you.
Speaker #3: Sure. No problem. Yeah, we're excited about the fact that we are able to kick off nationally at Costco through what is a rotation that took place at the beginning of the year.
Amy Taylor: Sure, no problem. Yeah, we're excited about the fact that we are able to kick off nationally at Costco through what is a rotation that took place at the beginning of the year. Stronger visibility for the brand and almost most importantly, penetration into regions where we haven't had Costco distribution before. What we expect going forward is in a couple of regions, if you think Texas and some across the South to Southwest, there's a number of regions where they've never carried Zevia before. We saw very strong velocities, and we expect to continue in those regions, whether through additional regional rotations or hopefully as a new permanent item, which is the case in a few other regions. The other opportunity is to reengage with Costco based on the success of the program, to look at incremental national rotations in the future.
Amy Taylor: Sure, no problem. Yeah, we're excited about the fact that we are able to kick off nationally at Costco through what is a rotation that took place at the beginning of the year. Stronger visibility for the brand and almost most importantly, penetration into regions where we haven't had Costco distribution before. What we expect going forward is in a couple of regions, if you think Texas and some across the South to Southwest, there's a number of regions where they've never carried Zevia before. We saw very strong velocities, and we expect to continue in those regions, whether through additional regional rotations or hopefully as a new permanent item, which is the case in a few other regions. The other opportunity is to reengage with Costco based on the success of the program, to look at incremental national rotations in the future.
Speaker #3: Stronger visibility for the brand, and almost most importantly, penetration into regions where we haven't had Costco distribution before. So what we expect going forward is, in a couple of regions—I think Texas and some across the South, the Southwest—there's a number of regions where they've never carried Zevia before.
Speaker #3: We saw very strong velocities and we expect to continue in those regions whether through additional regional rotations or hopefully as a new permanent item which is the case in a few other regions.
Speaker #3: And then the other opportunity is to re-engage with Costco based on the success of the program to look at incremental national rotations in the future.
Speaker #3: So there's a couple of different ways forward, Srang. We could gain new regions permanently or we could gain incremental rotations either regionally or nationally.
Amy Taylor: There's a couple different ways forward, Sarang. We could gain new regions permanently, or we could gain incremental rotations, either regionally or nationally, based on what appears to be very strong performance out of the gates in the January program.
Amy Taylor: There's a couple different ways forward, Sarang. We could gain new regions permanently, or we could gain incremental rotations, either regionally or nationally, based on what appears to be very strong performance out of the gates in the January program.
Speaker #3: Based on what appears to be very strong performance out of the gates in the January program.
Speaker #4: Oh, good. That's great. And then second question I had was about the tariffs. Can you talk a little bit about exposure to tariff? I know you called it out about $5 million, but how are you mitigating that in some ways?
Sarang Vora: Okay, that's great. Second question I had was about the tariffs. You know, can you talk a little bit about, you know, exposure to tariff? I know you called it out about $5 million, but how are you mitigating that in some ways? It seems like there's a price increase coming up, or trying to offset that. There's also some cost initiatives you have. Walk us through how are you mitigating that tariff exposure, and, you know, how long it should last, you know, in the PNL? I know we started lapping it this year, so that would be helpful. Thank you.
Sarang Vora: Okay, that's great. Second question I had was about the tariffs. You know, can you talk a little bit about, you know, exposure to tariff? I know you called it out about $5 million, but how are you mitigating that in some ways? It seems like there's a price increase coming up, or trying to offset that. There's also some cost initiatives you have. Walk us through how are you mitigating that tariff exposure, and, you know, how long it should last, you know, in the PNL? I know we started lapping it this year, so that would be helpful. Thank you.
Speaker #4: It seems like there's a price increase coming up, or you're trying to offset that. There are also some cost initiatives you have. So, walk us through: How are you mitigating that tariff exposure, and how long should it last in your P&L?
Speaker #4: I know we started lapping it this year, so that would be helpful. Thank you.
Speaker #2: Sure. So what we'll see in the PNL, of course, is increased exposure to increased aluminum costs, which is reflected in our guide. The two things that we are doing to mitigate it, one, of course, as you mentioned, is the price increase, which we've taken and we'll begin to see or have communicated, rather, and we'll begin to see the impact of it in Q2.
Girish Satya: Sure. What we'll see in the PNL, of course, is increased exposure to increased aluminum costs, which is reflected in our guide. There's two things that we are doing to mitigate it. One, of course, as you mentioned, is the price increase, which we have taken, we'll begin to see or have communicated rather, and we'll begin to see the impact of it in Q2. Secondly, we have the incremental $5 million, which is the last tranche of the savings from the productivity initiative, which again, will also start hitting the PNL in Q2 as well. Those two items, price and incremental cost, are the main factors that we're leveraging to mitigate the increased aluminum exposure.
Girish Satya: Sure. What we'll see in the PNL, of course, is increased exposure to increased aluminum costs, which is reflected in our guide. There's two things that we are doing to mitigate it. One, of course, as you mentioned, is the price increase, which we have taken, we'll begin to see or have communicated rather, and we'll begin to see the impact of it in Q2. Secondly, we have the incremental $5 million, which is the last tranche of the savings from the productivity initiative, which again, will also start hitting the PNL in Q2 as well. Those two items, price and incremental cost, are the main factors that we're leveraging to mitigate the increased aluminum exposure.
Speaker #2: Secondly, we have the incremental $5 million which is the last tranche of the savings from the productivity initiative which, again, will also start hitting the PNL in Q2 as well.
Speaker #2: And so those two items, price and incremental cost, are the main factors that we're leveraging to mitigate the increased aluminum exposure.
Sarang Vora: Okay. Thank you. Good luck.
Sarang Vora: Okay. Thank you. Good luck.
Speaker #4: That's great. Thank you. Good luck.
Speaker #3: Our next question comes from Jim Solero with Stevens. Please proceed with your question.
Jean Fontana: Our next question comes from Jim Salera with Stephens. Please proceed with your question.
Jean Fontana: Our next question comes from Jim Salera with Stephens. Please proceed with your question.
Speaker #5: Hi, Amy. I guess good afternoon. Thanks for taking our question. To start off, maybe just a quick housekeeping on form. Is the million or so that you guys came up short of the Q4 top-line guide that you provided in Q3— is that just by virtue of the Costco timing shifts, or is there anything else in there that we should be aware of?
Jim Salera: Hi, Amy. Hi, Girish. Good afternoon. Thanks for taking our question. To start off, maybe just a quick housekeeping on form. Is the, you know, $1 million or so that you guys came up short of the Q4 top line guide that you provided in Q3, is that just by virtue of the Costco timing shifts, or is there anything else in there that we should be aware of?
Jim Salera: Hi, Amy. Hi, Girish. Good afternoon. Thanks for taking our question. To start off, maybe just a quick housekeeping on form. Is the, you know, $1 million or so that you guys came up short of the Q4 top line guide that you provided in Q3, is that just by virtue of the Costco timing shifts, or is there anything else in there that we should be aware of?
Speaker #2: It's primarily due to the Costco timing shift, where we had planned some we had planned regional rotations in Q4. We moved those into a broader national rotation in Q1.
Girish Satya: It's primarily due to the Costco timing shift, where we had planned regional rotations in Q4. We moved those into a, you know, broader national rotation in Q1, so the volume shifted from Q4 to Q1.
Girish Satya: It's primarily due to the Costco timing shift, where we had planned regional rotations in Q4. We moved those into a, you know, broader national rotation in Q1, so the volume shifted from Q4 to Q1.
Speaker #2: So, the volume shifted from Q4 to Q1.
Speaker #5: Got it. And then on the as we think about better visibility, obviously more locations in Costco and some other retailers, when is all of the new packaging going to be in market and do you guys have any marketing programs kind of around having the kind of fully implemented new packaging to help drive some visibility and maybe call attention to that?
Jim Salera: Got it. As we think about, you know, better visibility, obviously more locations in Costco and some other retailers, when is all of the new packaging gonna be in market? Do you guys have any marketing programs kind of around having the kind of fully implemented new packaging to help drive some visibility and maybe call attention to that?
Jim Salera: Got it. As we think about, you know, better visibility, obviously more locations in Costco and some other retailers, when is all of the new packaging gonna be in market? Do you guys have any marketing programs kind of around having the kind of fully implemented new packaging to help drive some visibility and maybe call attention to that?
Speaker #3: Absolutely. Thanks, Jim. So first of all, the packaging is starting to show up on shelf now, and it looks amazing. It really pops. It looks delicious.
Amy Taylor: Absolutely. Thanks, Jim. First of all, the packaging is starting to show up on shelf now, and it looks amazing. It really pops. It looks delicious. It screams the specific reasons to believe in Zevia, and I think that is tremendous support for our positioning in the market, especially given the advantage that we offer versus our competition, especially against which we are shelved now on a regular basis, given the way that the category has developed. It looks great on shelf. Where you'll see it flow through, because we are doing what we call a rolling launch, is largely into Q2. I mentioned in prepared remarks that we have a heavily digital campaign, some of which will be showing up at retail in March, kind of at a brand level.
Amy Taylor: Absolutely. Thanks, Jim. First of all, the packaging is starting to show up on shelf now, and it looks amazing. It really pops. It looks delicious. It screams the specific reasons to believe in Zevia, and I think that is tremendous support for our positioning in the market, especially given the advantage that we offer versus our competition, especially against which we are shelved now on a regular basis, given the way that the category has developed. It looks great on shelf. Where you'll see it flow through, because we are doing what we call a rolling launch, is largely into Q2. I mentioned in prepared remarks that we have a heavily digital campaign, some of which will be showing up at retail in March, kind of at a brand level.
Speaker #3: It screams the specific reasons to believe in Zevia. And I think that is tremendous support for our positioning in the market, especially given the advantage that we offer versus our competition, especially against which we are shelved now on a regular basis.
Speaker #3: Given the way that the category has developed, it looks great on-shelf. Where you'll see it flow through, because we are doing what we call a rolling launch, is largely into Q2.
Speaker #3: And I have prepared, as I mentioned, prepared remarks that we have a heavily digital campaign, some of which will be showing up at retail in March, kind of at a brand level.
Speaker #3: But more specifically in parallel to the packaging rollout, our improved taste will be rolling out at the same time across legacy some of our classic flavors.
Amy Taylor: More specifically, in parallel to the packaging rollout, our improved taste will be rolling out at the same time across legacy, some of our classic flavors. We have a spring/summer marketing campaign, which I'm going to speak about a little bit more on the next call, which will engage some pretty familiar faces and a high impact reach personalities that love Zevia. It's just a great opportunity to drive reach, awareness, trial, and then, given the fantastic new taste and the rate of innovation that we've been driving lately, also repeat. We are bullish on the summer. That will start really hitting the shelves and hitting the market late Q2 and support the business through the back half of the year and going forward.
Amy Taylor: More specifically, in parallel to the packaging rollout, our improved taste will be rolling out at the same time across legacy, some of our classic flavors. We have a spring/summer marketing campaign, which I'm going to speak about a little bit more on the next call, which will engage some pretty familiar faces and a high impact reach personalities that love Zevia. It's just a great opportunity to drive reach, awareness, trial, and then, given the fantastic new taste and the rate of innovation that we've been driving lately, also repeat. We are bullish on the summer. That will start really hitting the shelves and hitting the market late Q2 and support the business through the back half of the year and going forward.
Speaker #3: And we have a spring/summer marketing campaign, which I'm going to speak about a little bit more on the next call, which will engage some pretty familiar faces and high-impact reach personalities that love Zevia.
Speaker #3: And it's just a great opportunity to drive reach, awareness, trial, and then given the fantastic new taste, and the rate of innovation that we've been driving lately, also repeat.
Speaker #3: So we are bullish on the summer. That will start really hitting the shelves and hitting the market late Q2, and support the business through the back half of the year and going forward.
Speaker #5: Great. And in fact, I just want to sneak one other one in real quick. I think you guys finished with marketing spend for 2025 at like $20 million, maybe a little shy of that.
Jim Salera: Great. If I can just sneak one other one in real quick. I think you guys finished with marketing spend for 2025 at, like, $20 million, maybe a little shy of that. Can you just give us a sense for what overall marketing spending looks like in 2026, as we think about, you know, the balance between flowing through some of the cost savings versus reinvesting in visibility for the brand?
Jim Salera: Great. If I can just sneak one other one in real quick. I think you guys finished with marketing spend for 2025 at, like, $20 million, maybe a little shy of that. Can you just give us a sense for what overall marketing spending looks like in 2026, as we think about, you know, the balance between flowing through some of the cost savings versus reinvesting in visibility for the brand?
Speaker #5: Can you just give us a sense for overall marketing spending looks like in 2026 as we think about kind of the balance between flowing through some of the cost savings versus reinvesting in visibility for the brand?
Speaker #2: Yeah, thanks, Jim. We will continue to increase investment in marketing, and as a percentage of revenue, it'll range between, let's call it, 12 and 13 percent of revenue in 2026.
Girish Satya: Yeah. Thanks, Jim. We will continue to increase investment in marketing. As a percentage of revenue, it'll range between, let's call it, 12% and 13% of revenue in 2026. It's a slight increase over 2025 as a percentage of revenue.
Girish Satya: Yeah. Thanks, Jim. We will continue to increase investment in marketing. As a percentage of revenue, it'll range between, let's call it, 12% and 13% of revenue in 2026. It's a slight increase over 2025 as a percentage of revenue.
Speaker #2: So it's a slight increase over 2025 as a percentage of revenue.
Speaker #5: Great. Thanks, guys. I'll back into Q.
Jim Salera: Great. Thanks, guys. I'll back with you.
Jim Salera: Great. Thanks, guys. I'll back with you.
Speaker #3: Thanks, Jim. Our next question comes from Eric Deslores with Craig Hallam. Please proceed with your question.
Amy Taylor: Thanks, Jim.
Amy Taylor: Thanks, Jim.
Jean Fontana: Our next question comes from Eric Des Lauriers with Craig-Hallum. Please proceed with your question.
Operator: Our next question comes from Eric Des Lauriers with Craig-Hallum. Please proceed with your question.
Speaker #5: Great. Thanks for taking my questions. First one for me, another follow-up on Costco. So wondering how many of these regions are new and are any of these regions are you also underpenetrated in other channels in these regions, or is it sort of just club or just Costco where you've been relatively underpenetrated here?
Sarang Vora: Great, thanks for taking my questions. First one for me, another follow-up on Costco. Wondering how many of these regions are new, and any of these regions, are you also underpenetrated in other channels in these regions, or is it sort of just club or just Costco, where you've been relatively underpenetrated here? Thanks.
Eric Des Lauriers: Great, thanks for taking my questions. First one for me, another follow-up on Costco. Wondering how many of these regions are new, and any of these regions, are you also underpenetrated in other channels in these regions, or is it sort of just club or just Costco, where you've been relatively underpenetrated here? Thanks.
Speaker #5: Thanks.
Speaker #3: Sure, Eric. So about a little bit of each. So the regions that have never carried Zevia before, are about 35, 40 percent of the regions that we showed have been in this national program.
Amy Taylor: Sure, Eric. About a little bit of each. The regions that have never carried Zevia before are about 35%, 40% of the regions that we showed up in this national program. That's net new, and that's exciting to us from a trial-driving perspective, especially when you think about the fact that it's a variety pack and everybody can kind of find their favorite flavor. That trial driving mechanism often supports growth across channels and brings people into the franchise for the first time. A lot of incrementality in the club business. To answer your, the second part of your question, yes, you know, a region like Texas, where we see accelerated velocities in the national program, is exciting to think about how our business could grow across channels.
Amy Taylor: Sure, Eric. About a little bit of each. The regions that have never carried Zevia before are about 35%, 40% of the regions that we showed up in this national program. That's net new, and that's exciting to us from a trial-driving perspective, especially when you think about the fact that it's a variety pack and everybody can kind of find their favorite flavor. That trial driving mechanism often supports growth across channels and brings people into the franchise for the first time. A lot of incrementality in the club business. To answer your, the second part of your question, yes, you know, a region like Texas, where we see accelerated velocities in the national program, is exciting to think about how our business could grow across channels.
Speaker #3: So that's net new, and that's exciting to us from a trial-driving perspective, especially when you think about the fact that it's a variety pack and everybody can kind of find their favorite flavor.
Speaker #3: That trial-driving mechanism often supports growth across channels. And brings people into the franchise for the first time. A lot of incrementality in the club business.
Speaker #3: And then to answer the second part of your question, yes, a region like Texas where we see accelerated velocities in the national program is exciting to think about how our business could grow across channels.
Amy Taylor: You know, from, if you think about Texas and go east, we have lower market penetration on the East Coast than we do, let's say, in the Midwest and across the West Coast. These step changes really help us to expand reach and help to be a catalyst for other channels as well and other specific geographies. Excited about the Southeast, Texas, and the East Coast in general as benefiting from this national program.
Amy Taylor: You know, from, if you think about Texas and go east, we have lower market penetration on the East Coast than we do, let's say, in the Midwest and across the West Coast. These step changes really help us to expand reach and help to be a catalyst for other channels as well and other specific geographies. Excited about the Southeast, Texas, and the East Coast in general as benefiting from this national program.
Speaker #3: If you think about Texas and go east, we have lower market penetration on the East Coast than we do, let's say, in the Midwest and across the West Coast.
Speaker #3: So these step changes really help us to expand reach and help to be a catalyst for other channels as well and other specific geographies.
Speaker #3: So excited about the Southeast, Texas, and the East Coast in general as benefiting from this national program.
Speaker #5: Great. That's great to hear. And do any of the flavors in that variety pack contain either any of your new flavors or the new, improved formulation?
Eric Des Lauriers: That's great to hear. Do any of the flavors in that variety pack contain either any of your new flavors or the new improved formulation?
Eric Des Lauriers: That's great to hear. Do any of the flavors in that variety pack contain either any of your new flavors or the new improved formulation?
Speaker #3: New flavors as of now, yes. New as of 2025. And new taste profile for the classic flavors, not yet. And so think about the pack design, the increased in marketing spend, sort of seasonally and the improved taste profile all ramping up during peak beverage season.
Amy Taylor: New flavors as of now, yes, new as of 2025. New taste profile for the classic flavors, not yet. Think about the pack design, the increase in marketing spend sort of seasonally, and the improved taste profile all ramping up during peak beverage season, so late spring.
Amy Taylor: New flavors as of now, yes, new as of 2025. New taste profile for the classic flavors, not yet. Think about the pack design, the increase in marketing spend sort of seasonally, and the improved taste profile all ramping up during peak beverage season, so late spring.
Speaker #3: So late spring.
Speaker #5: That's great to hear. And then, just last one for me, just wondering if you could expand a bit on the DSD market, specifically Northwest, and I believe it was Arizona—just how the trends there continue.
Eric Des Lauriers: That's great to hear. Just lastly from me, just wondering if you could expand a bit on the DSD market, Pacific Northwest, and I believe it's Arizona, just how the trends there continue. Thank you.
Eric Des Lauriers: That's great to hear. Just lastly from me, just wondering if you could expand a bit on the DSD market, Pacific Northwest, and I believe it's Arizona, just how the trends there continue. Thank you.
Speaker #5: Thank you.
Speaker #3: Sure. So we are learning that time in market with a DSD operator yields some stronger results, meaning we are really starting to crack through distribution of display, in grocery, from our DSD partners.
Amy Taylor: Sure. you know, we are learning that time in market with a DSD operator yields some stronger results, meaning we are really starting to crack through distribution of display in grocery from our DSD partners. We see grocery in our DSD markets outperforming rest of market. Very new news, we're starting to see some of our singles programs perform better than they have in the past because of what we're able to execute, again, in grocery with our DSD partners' help. We're leveraging some of those insights when we think about how do we drive trial, and specifically, how do we drive singles success through the spring and summer with the marketing and packaging rollout that you and I were just discussing. Convenience is more of a long-term opportunity. I believe that that's true for the category in general.
Amy Taylor: Sure. you know, we are learning that time in market with a DSD operator yields some stronger results, meaning we are really starting to crack through distribution of display in grocery from our DSD partners. We see grocery in our DSD markets outperforming rest of market. Very new news, we're starting to see some of our singles programs perform better than they have in the past because of what we're able to execute, again, in grocery with our DSD partners' help. We're leveraging some of those insights when we think about how do we drive trial, and specifically, how do we drive singles success through the spring and summer with the marketing and packaging rollout that you and I were just discussing. Convenience is more of a long-term opportunity. I believe that that's true for the category in general.
Speaker #3: And so we see grocery in our DSD markets outperforming rest of market. And very new news we're starting to see some of our singles programs perform better than they have in the past because of what we're able to execute, again, in grocery with our DSD partners' help.
Speaker #3: And so we're leveraging some of those insights when we think about how do we drive trial and specifically how do we drive singles success through the spring and summer with the marketing and packaging rollout that you and I were just discussing.
Speaker #3: Convenience is more of a long-term opportunity. I believe that that's true for the category in general. If we think about the fit of the shopper in the convenience environment to the category and its promise, it'll just take a little more time.
Amy Taylor: As we think about the fit of the shopper in the convenience environment to the category and its promise, it'll just take a little more time. Our DSD partners are able to help us to test and learn in some regional pilots, and we continue to do that with a few success stories that help us to learn what exactly sets the brand up for success at these early stages in the channel.
Amy Taylor: As we think about the fit of the shopper in the convenience environment to the category and its promise, it'll just take a little more time. Our DSD partners are able to help us to test and learn in some regional pilots, and we continue to do that with a few success stories that help us to learn what exactly sets the brand up for success at these early stages in the channel.
Speaker #3: But our DSD partners are able to help us to test and learn in some regional pilots, and we continue to do that with a few success stories that help us to learn what exactly sets the brand up for success at these early stages in the channel.
Speaker #5: Great. Thanks for taking my questions.
Eric Des Lauriers: Great. Thanks for taking my questions.
Eric Des Lauriers: Great. Thanks for taking my questions.
Speaker #3: Thanks, Eric.
Amy Taylor: Thanks, Eric.
Amy Taylor: Thanks, Eric.
Speaker #1: Our next question comes from Andrew Strelzyk with BMO Capital Markets. Please proceed with your question.
Jean Fontana: Our next question comes from Andrew Strelzik with BMO Capital Markets. Please proceed with your question.
Operator: Our next question comes from Andrew Strelzik with BMO Capital Markets. Please proceed with your question.
Speaker #4: Hey, good afternoon. Thanks for taking the questions. My first one—I think I caught this right—you made a comment about Albertsons and some of the successes there.
Andrew Strelzik: Good afternoon. Thanks for taking the questions. My first one, I think I caught this right. You made a comment about Albertsons and some of the successes there and kind of insinuated that other retailers may follow suit. Can you just maybe elaborate a little on what you were talking about there? Is the implication that there are some potential sales opportunities out there that aren't, at this point, included in your guidance because you don't have full visibility to them?
Andrew Strelzik: Good afternoon. Thanks for taking the questions. My first one, I think I caught this right. You made a comment about Albertsons and some of the successes there and kind of insinuated that other retailers may follow suit. Can you just maybe elaborate a little on what you were talking about there? Is the implication that there are some potential sales opportunities out there that aren't, at this point, included in your guidance because you don't have full visibility to them?
Speaker #4: And kind of insinuated that other retailers may follow suit. Can you just maybe elaborate a little on what you were talking about there? And is the implication that there are some potential sales opportunities out there that aren't, at this point, included in your guidance because you don't have full visibility to them?
Speaker #3: Let me start with your second question, and then I'll go backwards into the grocery channel dynamics and specifically Albertsons. Our guide does consider in some part that we have yet to receive final spring set communication from several retailers.
Amy Taylor: Let me start with your second question. I'll go backwards into the grocery channel dynamics and specifically Albertsons. You know, our guide does consider, in some part, that we have yet to receive final spring set communication from several retailers. This is not atypical, right? It's February, the resets are March, April, or May, depending on the retailer. There could be, you know, some improvements in set. Of course, we guide just thoughtfully thinking about what we know and what we don't know, AKA, just visibility into the channel. The comment on Albertsons is a really significant learning for us around assortment, planograms, and innovation. The reason I say that is in Albertsons, in spring of last year, we increased our space by 30% by way of expansion of the category and by way of exciting new flavors.
Amy Taylor: Let me start with your second question. I'll go backwards into the grocery channel dynamics and specifically Albertsons. You know, our guide does consider, in some part, that we have yet to receive final spring set communication from several retailers. This is not atypical, right? It's February, the resets are March, April, or May, depending on the retailer. There could be, you know, some improvements in set. Of course, we guide just thoughtfully thinking about what we know and what we don't know, AKA, just visibility into the channel. The comment on Albertsons is a really significant learning for us around assortment, planograms, and innovation. The reason I say that is in Albertsons, in spring of last year, we increased our space by 30% by way of expansion of the category and by way of exciting new flavors.
Speaker #3: And this is not a typical, right? It's February. The resets are March, April, or May, depending on the retailer. So there could be some improvements in set and, of course, we guide just thoughtfully thinking about what we know, what we don't know, AKA just visibility into the channel.
Speaker #3: The comment on Albertsons is really a significant learning for us around assortment, planograms, and innovation. And the reason I say that is in Albertsons in spring of last year, we increased our space by 30% by way of expansion of the category.
Speaker #3: And by way of exciting new flavors, Albertsons took the majority of our flavors and, most importantly, built out a brand block for Zevia, which was vertical, taking our brand to eye level.
Amy Taylor: Albertsons took the majority of our flavors. Most importantly, built out a brand block for Zevia, which was vertical, taking our brand to eye level. With that, we saw accelerating growth over the last 6 months. We grew faster than the category, AKA grew share in our performance over the last 6 months. That continued to accelerate in the last couple of 4-week reads, where we were close to doubling the growth of the rest of the category. I say that just to go back to when the product is properly placed on shelf, when it features all of our innovation, and when we have the right assortment, we have a very strong case study to then take to other retailers and continue to expand on it.
Amy Taylor: Albertsons took the majority of our flavors. Most importantly, built out a brand block for Zevia, which was vertical, taking our brand to eye level. With that, we saw accelerating growth over the last 6 months. We grew faster than the category, AKA grew share in our performance over the last 6 months. That continued to accelerate in the last couple of 4-week reads, where we were close to doubling the growth of the rest of the category. I say that just to go back to when the product is properly placed on shelf, when it features all of our innovation, and when we have the right assortment, we have a very strong case study to then take to other retailers and continue to expand on it.
Speaker #3: And with that, we saw accelerating growth over the last six months—close to, over the last six months, we grew faster than the category, aka grew share.
Speaker #3: In our performance over the last six months. And that continues to accelerate in the last couple of four-week reads where we were close to doubling the growth of the rest of the category.
Speaker #3: And I say that just to go back to when the product is properly placed on shelf, when it features all of our innovation, and when we have the right assortment, we have a very strong case study to then take to other retailers and continue to expand on it.
Speaker #3: Now, these big national grocery chains move slowly. But our expectation is that over time, we're able to move more national and regional grocers in the direction that Walmart and Albertsons are going, which is now six-plus months after the resets really bearing fruit.
Amy Taylor: Now, these big national grocery chains move slowly, but our expectation is that over time, we're able to move more national and regional grocers in the direction that Walmart and Albertsons are going, which is now, you know, 6-plus months after the reset, really bearing fruit.
Amy Taylor: Now, these big national grocery chains move slowly, but our expectation is that over time, we're able to move more national and regional grocers in the direction that Walmart and Albertsons are going, which is now, you know, 6-plus months after the reset, really bearing fruit.
Speaker #4: Got it. Okay. That was very clear. And then you gave some good color on some of the puts and takes through the year on the sales side.
Andrew Strelzik: Got it. Okay, that was very clear. Then you gave some good color on some of the puts and takes through the year on the sales side and sales growth side. I was wondering about gross margins through the year, what you can share on that, or how we should think about gross margins for the year? It sounds like maybe Q1 is the low point with Costco, and then the pricing coming through in Q2, you know, any color on that would be helpful. Thank you.
Andrew Strelzik: Got it. Okay, that was very clear. Then you gave some good color on some of the puts and takes through the year on the sales side and sales growth side. I was wondering about gross margins through the year, what you can share on that, or how we should think about gross margins for the year? It sounds like maybe Q1 is the low point with Costco, and then the pricing coming through in Q2, you know, any color on that would be helpful. Thank you.
Speaker #4: And sales growth side. And so I was wondering about gross margins through the year, what you can share on that, or how we should think about gross margins for the year.
Speaker #4: It sounds like maybe one cue is the low point with Costco and then the pricing coming through in Q2. But any color on that would be helpful.
Speaker #4: Thank you.
Speaker #5: Sure, Andrew. So as you noted, in Q1, we'll see a bit of a downtick from Q4 in terms of gross margins, particularly related to this national rotational program at Costco.
Girish Satya: Sure, Andrew. As you noted, in Q1, we'll see a bit of a downtick from Q4 in terms of gross margin, particularly related to this national rotational program at Costco. Beginning in Q2, you'll begin to see the impact not only of the price increase but some of the incremental mitigation factors around mitigating aluminum tariffs. We expect to see both of those things again, starting in Q2. We expect in Q2 and thereafter, margins to return back to the upper forties range.
Girish Satya: Sure, Andrew. As you noted, in Q1, we'll see a bit of a downtick from Q4 in terms of gross margin, particularly related to this national rotational program at Costco. Beginning in Q2, you'll begin to see the impact not only of the price increase but some of the incremental mitigation factors around mitigating aluminum tariffs. We expect to see both of those things again, starting in Q2. We expect in Q2 and thereafter, margins to return back to the upper forties range.
Speaker #5: Beginning in Q2, you'll begin to see the impact not only of the price increase, but some of the incremental mitigation factors around mitigating aluminum tariffs.
Speaker #5: And so we expect to see both of those things again starting in Q2. So we expect in Q2 and thereafter, margins to return back to the upper 40s range.
Speaker #4: Great. Thank you very much.
Andrew Strelzik: Great. Thank you very much.
Andrew Strelzik: Great. Thank you very much.
Speaker #3: Andrew?
Amy Taylor: Thanks, Andrew.
Amy Taylor: Thanks, Andrew.
Speaker #1: Our next question comes from Eric Serotta with Morgan Stanley. Please proceed with your question.
Jean Fontana: Our next question comes from Eric Serota with Morgan Stanley. Please proceed with your question.
Operator: Our next question comes from Eric Serota with Morgan Stanley. Please proceed with your question.
Speaker #5: Great. Thanks. So quick one for Garesh in terms of the price increase. Could you give us some idea of the magnitude we're talking here?
Eric Serota: Great, thanks. Quick one for Suresh in terms of the price increase, can you give us some idea of the magnitude we're talking here, low single digits, mid-single digits, and what you're assuming?
Eric Serotta: Great, thanks. Quick one for Suresh in terms of the price increase, can you give us some idea of the magnitude we're talking here, low single digits, mid-single digits, and what you're assuming?
Speaker #5: Low single digits, mid-single digits? And what you're assuming in terms? Okay. That's great. And then what do you assume in terms of elasticity impact?
Girish Satya: Mid-single digits.
Girish Satya: Mid-single digits.
Eric Serota: Okay, that's great. What are you assuming in terms of elasticity impact? You know, it seems a little different than in the past when everyone was taking pricing at the same time. Some of the CSD players have moved already, moved late last year, just wondering your thoughts on elasticity, a question for Amy.
Eric Serotta: Okay, that's great. What are you assuming in terms of elasticity impact? You know, it seems a little different than in the past when everyone was taking pricing at the same time. Some of the CSD players have moved already, moved late last year, just wondering your thoughts on elasticity, a question for Amy.
Speaker #5: It seems a little different than in the past when everyone was taking pricing at the same time. Some of the CSP players have moved already, moved late last year.
Speaker #5: So, just wondering your thoughts on elasticity. And then a question for Amy.
Speaker #6: Yeah. As a reminder, we did not take price last year. And so we were taking price this year, beginning in Q2. Elasticity, I think, generally speaking, we've evaluated it around a 1.1 or so which is what we've seen historically and that's kind of what's baked into our baked into our guidance.
Girish Satya: Yeah. As a reminder, we did not take price last year, and so we are taking price this year, beginning in Q2. Elasticity, I think generally speaking, we've, you know, evaluated it around, you know, 1.1 or so, which is what we've seen historically, and that's kind of what's baked into our guidance.
Girish Satya: Yeah. As a reminder, we did not take price last year, and so we are taking price this year, beginning in Q2. Elasticity, I think generally speaking, we've, you know, evaluated it around, you know, 1.1 or so, which is what we've seen historically, and that's kind of what's baked into our guidance.
Speaker #3: Yeah. And I think one of the most important things on the price increase and on the elasticity question is that we have been a fast follower on price, which I think is appropriate for our brand.
Amy Taylor: Yeah, I think one of the most important things on the price increase and on the elasticity question is that, we have been a fast follower on price, which I think is appropriate for our brand and its size. We do have room on price over the next few years as we continue to build brand, and we have been, I think, most importantly, successful in projecting the impact of price increases, AKA, our elasticity assumptions have been correct. We feel pretty confident in our ability to implement price increase as planned and largely predict its impact on the business. That, in this case, to be a very positive one.
Amy Taylor: Yeah, I think one of the most important things on the price increase and on the elasticity question is that, we have been a fast follower on price, which I think is appropriate for our brand and its size. We do have room on price over the next few years as we continue to build brand, and we have been, I think, most importantly, successful in projecting the impact of price increases, AKA, our elasticity assumptions have been correct. We feel pretty confident in our ability to implement price increase as planned and largely predict its impact on the business. That, in this case, to be a very positive one.
Speaker #3: And its size. We do have room on price over the next few years as we continue to build brand and we have been, I think, most importantly, successful in projecting the impact of price increases, AKA our elasticity assumptions have been correct.
Speaker #3: So we feel pretty confident in our ability to implement price increase as planned and largely predict its impact on the business. That in this case to be a very positive one.
Speaker #5: Great. And then Amy, we're probably what, 15 months or so into Walmart implementing the modern soda set? I guess it was late 2024, if I remember correctly.
Eric Serota: Great. Amy, we're probably, what, 15 months or so into Walmart implementing the modern soda set. I guess it was late 2024, if I remember correctly. How are you seeing that set evolve? You know, how have you seen it evolved in the interim? How are you expecting or seeing it evolve this year, you know, heading into and coming out of the spring resets? You know, is the overall space for modern soda increasing, and how is your space within that set trending?
Eric Serotta: Great. Amy, we're probably, what, 15 months or so into Walmart implementing the modern soda set. I guess it was late 2024, if I remember correctly. How are you seeing that set evolve? You know, how have you seen it evolved in the interim? How are you expecting or seeing it evolve this year, you know, heading into and coming out of the spring resets? You know, is the overall space for modern soda increasing, and how is your space within that set trending?
Speaker #5: How are you seeing that set evolve in the how have you seen it evolve in the interim? How are you expecting or seeing it evolve this year heading into and coming out of the spring resets?
Speaker #5: Is the overall space for modern soda increasing? And how is your space within that set trending?
Speaker #3: Sure. So just to start with, I think it was pretty cool to see the world's largest retailer be a first mover in calling the set 'modern soda,' which I think is very strong positioning, and others follow suit or slowly are doing so.
Amy Taylor: Sure. You know, just to start with, I think it was pretty cool to see the world's largest retailer be a first mover and calling the set modern soda, which I think is very strong positioning. Others followed suit or slowly are doing so, and they are pleased with the performance of the set, not only in its literal performance from a velocity and incrementality perspective, but also in the shopper that it attracts. It's a very attractive shopper. It's a younger shopper. It's generally a higher-income shopper. Now, speaking to Zevia specifically, we remain an anchor brand in that set. I say that because we are the multi-pack player in the set.
Amy Taylor: Sure. You know, just to start with, I think it was pretty cool to see the world's largest retailer be a first mover and calling the set modern soda, which I think is very strong positioning. Others followed suit or slowly are doing so, and they are pleased with the performance of the set, not only in its literal performance from a velocity and incrementality perspective, but also in the shopper that it attracts. It's a very attractive shopper. It's a younger shopper. It's generally a higher-income shopper. Now, speaking to Zevia specifically, we remain an anchor brand in that set. I say that because we are the multi-pack player in the set.
Speaker #3: And they are pleased with the performance of the set, not only in its literal performance from a velocity and incrementality perspective, but also in the shopper that it attracts.
Speaker #3: It's a very attractive shopper. It's a younger shopper. It's generally a higher-income shopper. Now, speaking to Zevia specifically, we remain an anchor brand in that set.
Speaker #3: And I say that because we are the multi-pack player in the set. We are the take-home, the stock-up brand. And we are at a more accessible price point, significantly.
Amy Taylor: We are the take home, the stock-up brand, and we are at a more accessible price point, significantly, to the rest of the set. We play a unique role. We brought some innovation to the table in July of last year, and we're seeing strong growth from those SKUs, and we're pleased with the mix. We've grown as much from optimizing assortment, so right packs, right flavors, as we have from space. Our space has, despite, you know, tremendous pressure from competition, we've held our space, and we've made that space more productive in the form of a variety pack and bringing innovation to Walmart a little bit early. We're bullish on Walmart, even as we lap the pipeline fill, and we continue to grow there.
Amy Taylor: We are the take home, the stock-up brand, and we are at a more accessible price point, significantly, to the rest of the set. We play a unique role. We brought some innovation to the table in July of last year, and we're seeing strong growth from those SKUs, and we're pleased with the mix. We've grown as much from optimizing assortment, so right packs, right flavors, as we have from space. Our space has, despite, you know, tremendous pressure from competition, we've held our space, and we've made that space more productive in the form of a variety pack and bringing innovation to Walmart a little bit early. We're bullish on Walmart, even as we lap the pipeline fill, and we continue to grow there.
Speaker #3: To the rest of the set. So we play a unique role we brought some innovation to the table in July of last year. And we're seeing strong growth from those SKUs.
Speaker #3: And we're pleased with the mix. And we've grown as much from optimizing assortment. So right packs, right flavors. As we have from space. Our space has despite tremendous pressure from competition, we've held our space.
Speaker #3: And we've made that space more productive in the form of a variety pack and bringing innovation to Walmart a little bit early. So we're bullish on Walmart even as we lap the pipeline fill.
Speaker #3: And we continue to grow there. And we've seen strong market share implications within the customer itself given our expansion through last year. And our accelerating velocities.
Amy Taylor: We've seen strong market share implications within the customer itself, given our expansion through last year and our accelerating velocities.
Amy Taylor: We've seen strong market share implications within the customer itself, given our expansion through last year and our accelerating velocities.
Speaker #5: Great. Thanks so much. I'll pass it on.
Eric Serota: Great. Thanks so much. I'll pass it on.
Eric Serotta: Great. Thanks so much. I'll pass it on.
Speaker #3: Thanks.
Amy Taylor: Thanks.
Amy Taylor: Thanks.
Speaker #1: We have reached the end of our question and answer session. I would now like to turn the floor back over to Amy for closing comments.
Jean Fontana: We have reached the end of our question and answer session. I would now like to turn the floor back over to Amy for closing comments.
Operator: We have reached the end of our question and answer session. I would now like to turn the floor back over to Amy for closing comments.
Speaker #3: Sure. Thanks. Just briefly, I would just say that in 2025, we return to growth. We cut adjusted EBITDA losses in half. We improved our gross margins even in the midst of a challenging macro.
Amy Taylor: Sure, thanks. Just briefly, I would just say that in 2025, we returned to growth, we cut Adjusted EBITDA losses in half. We improved our growth margins, even in the midst of a challenging macro, and we gained distribution. We are proud of the foundation that we've set. Almost more importantly, we have in our pipeline powerful packaging changes, an accelerating pace of strong innovation, and improved taste across much of our portfolio. All of this is supported by a sharper brand, which is really resonating with the consumer. Our position as a clean label, clear liquid, zero sugar, affordable option that also tastes great and increasingly tastes the best among better-for-you sodas, is more relevant than ever.
Amy Taylor: Sure, thanks. Just briefly, I would just say that in 2025, we returned to growth, we cut Adjusted EBITDA losses in half. We improved our growth margins, even in the midst of a challenging macro, and we gained distribution. We are proud of the foundation that we've set. Almost more importantly, we have in our pipeline powerful packaging changes, an accelerating pace of strong innovation, and improved taste across much of our portfolio. All of this is supported by a sharper brand, which is really resonating with the consumer. Our position as a clean label, clear liquid, zero sugar, affordable option that also tastes great and increasingly tastes the best among better-for-you sodas, is more relevant than ever.
Speaker #3: And we gained distribution. So we are proud of the foundation that we've set. But almost more importantly, we have in our pipeline powerful packaging changes and accelerating pace of strong innovation.
Speaker #3: And improved taste across much of our portfolio. And all of this is supported by a sharper brand, which is really resonating with the consumer.
Speaker #3: So our position as a clean-label, clear-liquid, zero-sugar affordable option that also tastes great and increasingly tastes the best among better-for-you sodas is more relevant than ever.
Speaker #3: The fundamental changes and increased investments that we're making in the business set us up for the long term. So, thanks for joining us today.
Amy Taylor: The fundamental changes and increased investments that we're making in the business set us up for the long term. Thanks for joining us today, and we look forward to speaking to you again next quarter.
Amy Taylor: The fundamental changes and increased investments that we're making in the business set us up for the long term. Thanks for joining us today, and we look forward to speaking to you again next quarter.
Speaker #3: And we look forward to speaking to you again next quarter.
Operator: This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Operator: This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.